IN-THEATRE ADVERTISING

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FirstLook
FirstLook is a revolutionary pre-feature entertainment vehicle, available exclusively at AMC Entertainment, Inc., Cinemark USA, Inc., Regal Entertainment Group and NCM affiliate theatres.

Simply put, FirstLook is the largest digitally delivered, HD-capable cinema pre-show in the country, combining entertaining shorts with advertising targeted by movie rating. Our world-class content partners A&E Television Networks, Discovery Communications, NBC, Sony Pictures Entertainment, Turner Broadcasting, Universal Studios, Walt Disney Studios Home Entertainment and Warner Brothers Studios provide new and exclusive programming on a monthly basis by rating to keep our engaged moviegoers entertained.

The opportunity for your brand is tremendous…literally. Not only can we spotlight your brand on a larger-than-life 40 foot screen, but we can offer you the opportunity to provide long-form entertainment.

Either option provides marketers with the chance to be integrated with attention-grabbing shorts that help connect your brand to our patrons. Of course, FirstLook isn't for every target…only the best. To be precise, our audience is made up of young adults and young-minded adults with a sweet spot between 18 and 35. However, any branding message that utilizes FirstLook should be aspirational, relevant, and inclusive of all age groups and audience subsets.

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